Affiliations: Universität Passau, Lehrstuhl für Betriebswirtschaftslehre mit Schwerpunkt Fertigungswirtschaft, Postfach 2540, 8390 Passau, FRG
Abstract: Strategic investment planning starts with an analysis of the impacts of new technologies on the competitive position of the enterprise. New production technologies can be applied by the enterprises as instruments of their competitive strategy in order to improve the own competitive position by increasing the integration, automation and flexibility of the production. In order to make capital allocation decisions for a new technology as CAD/CAM or FMS, its opportunities and risks and the technological position of the enterprise for the new technology have to be evaluated. From the technology portfolio strategies for the introduction of new technologies can be derived. This analysis demonstrates some significant differences in the ways of introducing different types of technology. The findings of this empirical study give a general idea about realized methods of introduction and show how standard strategies for new technologies can be developed.
