Internet storefront reengineering using an element schema approach¹

Article type: Research Article

Authors: Trappey, Charles V.^a | Trappey, Amy J.C.^{b; *} | Chang, Ya-Ping^b

Affiliations: [a] National Chiao Tung University, Hsinchu, Taiwan | [b] National Tsing Hua University, Hsinchu, Taiwan

Correspondence: [*] Corresponding author: Dr. Amy Trappey, Department of Industrial Engineering & Engineering Management, National Tsing Hua University, Hsinchu (300), Taiwan. Tel.: 886 3 5742651; E-mail: trappey@ie.nthu.edu.tw.

Note: [1] This research is sponsored by two National Science Council Research Grants (both Divisions of Management and Engineering).

Abstract: This research provides a standard for generalizing the content of Internet storefronts. An element schema, which is created and defined using HTML tags categorizes the user interface and information elements presented on Internet storefronts. In order to explore the rule that elements play in characterizing popular and unpopular Internet storefronts, an analysis of the distribution of elements within the best and worst Internet storefronts was conducted. After extracting the elements underlying the construction of the best and worst Web-sites, a prototype storefront was reengineered to demonstrate the derived principles.

Keywords: Internet storefront, element schema, HTML, reengineering

DOI: 10.3233/HSM-2000-19409

Journal: Human Systems Management, vol. 19, no. 4, pp. 295-303, 2000