Affiliations: [a] College of Administration and Business, Louisiana Tech University, Ruston, LA 71272, USA. Tel.: +1318 257 3445; Fax: +1318 257 4253; E-mail: jiang@cab.latech.edu | [b] College of Business, Tennessee State University, 330 Tenth Avenue North, Nashville, TN 37203, USA. Tel.: +1615 963 7137; Fax: +1615 963 7139; E-mail: maxwell@yahoo.com | [c] College of Administration and Business, The University of Colorado, Colorado Springs, 1420 Austin Bluffs Parkway, Colorado Springs, CO 80933-7150, USA. Tel.: +1719 262 3157; Fax: +1719-262-3494; E-mail: gklein@mail.uccs.edu | [d] Department of Management and Marketing, Louisiana State University – Shreveport, Shreveport, LA 71115-2399, USA. Tel.: +1318 797 5025; E-mail: blin@pilot.lsus.edu
Abstract: As the business importance of the Internet continues to rise, understanding of the factors that encourage internet use becomes critical. This report describes a modification of a Technology Acceptance Model to describe usage behavior. Utilization was hypothesized to be a result of anticipated near and long-term consequences, with experience and facilitating conditions also having an impact. Data from an international sample of 335 college students served to confirm the model. Promoters must concern themselves with making Internet use as easy as possible while actively promoting the benefits identified.
Keywords: Technology acceptance model, internet usage, perceived Internet consequences
