Design deficiencies in corporate career web-sites in India: A content analysis

Article type: Research Article

Authors: Banerjee, Pratyush^* | Gupta, Ritu

Affiliations: Department of HRM, IBS Hyderabad, a constituent of IFHE University, India

Correspondence: [*] Corresponding author: Pratyush Banerjee, Department of HRM, IBS Hyderabad, a constituent of IFHE University, India. Tel.: +91 8185 921465; E-mail: pratyush.banerjee@ibsindia.org.

Abstract: A content analysis of career websites of 100 employers of India featured in the 2015 ‘Best Companies to Work For’ survey for Indian organizations was conducted followed by a cluster analysis to categorize the different types of career websites. The content analysis was carried out on the basis of frequency of presence of primary, secondary and tertiary website features. A k-means clustering approach was adopted to differentiate career websites in terms of their focus. The analysis revealed four distinct clusters- Dual-purpose (42 websites); Deficient (10 websites); Recruiting-oriented (10 websites) and Screening-oriented (38 websites). The study should help HR managers comprehend that attracting talent through online media needs to be given more thought to make sure that their firm can project itself as the most desirable employer in the eyes of job-seekers.

Keywords: Content analysis, E-recruitment, India, cluster analysis, media credibility

DOI: 10.3233/HSM-160877

Journal: Human Systems Management, vol. 35, no. 4, pp. 291-300, 2016