Affiliations: [a] Institute of Information Management, National Chiao Tung University, HsinChu City, Taiwan | [b] Department of Business Administration, IIUM university, Jalan Gombak, Kuala Lumpur, Malaysia | [c] School of Business, University of Kansas, Lawrence, Kansas, USA
Correspondence:
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Corresponding author: Po-Lung Yu, Distinguished Chair Professor, Institute of Information Management, National Chiao Tung University, 1001 Ta Hsueh Road, HsinChu City, Taiwan. Tel.: +886 3 5712121 ext 57010; Fax: +886 3 5731976; E-mail: yupl@mail.nctu.edu.tw
Abstract: Although the concept of identification has been studied and used in many research areas, including psychology, political science, economics, management science, etc., there is no specific quantitative approach. In this article, we propose a quantitative approach to study the identification conception. Specifically, based on the definition of identification sphere of Habitual Domains Theory, we define and explain the concepts of identification function, degree of identification, identification matrices, identification spheres and dis-identification spheres. The quantitative concepts are then applied to formulate the mathematical models of election of a social group leader. The models consider both degree of identification and that of dis-identification. Different models lead to different results, which enrich our thinking about election. We also introduce mathematical programming models, utilizing identification matrices, and thresholds of identification, to find an optimal combination of key members to influence all targets in a social group. The results are important for marketing promotion of a new product, service or that of a new concept.
Keywords: Habitual domains, identification sphere, dis-identification sphere, identification function, identification matrices, social group, election of a leader, marketing promotion
