Affiliations: [a] Department of Geography and Environment, London
School of Economics and Political Sciences, London, UK | [b] University of Hamburg, Faculty of Economics and
Social Sciences, Hamburg, Germany | [c] Chamber of Commerce Hamburg, Hamburg, Germany
Correspondence:
[*]
Corresponding author: Gabriel M. Ahlfeldt, London
School of Economics and Political Sciences, Department of Geography and
Environment, Houghton Street, London WC2A 2AE, UK. Tel.: +44 2078523785; E-mail:
g.ahlfeldt@lse.ac.uk
Abstract: Lifestyle data are rarely used in multivariate economic and social studies
because the data describe the probability of having a categorical attribute. We
propose a novel conversion of lifestyle data into metric scale values. Examining
the 2001 referendum on the Allianz-Arena in Munich, our analysis demonstrates
that refined indicators of value and strata orientation outperform the typical
oriented indicators of economic wealth, in terms of capturing the spatial
distribution of support and opposition to the project.
Keywords: Measurement of lifestyle, milieu, referendum, stadium, football
