Affiliations:
School of Management, Tianjin University of Commerce, Tianjin, China
Correspondence:
[*]
Corresponding author. Qi Duan, School of Management, Tianjin University of Commerce, Tianjin, China. E-mail: duanqi@tjcu.edu.cn.
Abstract: It is worth exploring how “novices in academic entrepreneurship” can more clearly judge their performance in academic entrepreneurship process, self-diagnose the interaction effect between internal and external factors, and improve the effectiveness of entrepreneurial activities. This research takes Chinese academic entrepreneurs as the object, through the qualitative research method of grounded theory analysis, constructs the behavior map of academic entrepreneurship. The main stages of academic entrepreneurship chain are divided, including four stages: starting point, finding technology application, stabilizing technology application, and enterprise mature development. The common decision logic of academic entrepreneurs in each stage is explained. At the same time, the map shows the main influencing factors of academic entrepreneurial behavior and the logic of these factors’ influence on academic entrepreneurial behavior. The above results not only enrich the research theory in the field of academic entrepreneurship process, but also have guiding significance for the practical activities of “novices in academic entrepreneurship”.
Keywords: Academic entrepreneurship, behavior
map, grounded theory analysis
