Affiliations: [a] Business School, Sichuan University, Chengdu, Sichuan Province, China
| [b] School of Journalism and Communication, Chongqing Normal University, Chongqing, China
| [c] Information Construction and Management Office, Sichuan University, Chengdu, Sichuan Province, China
Correspondence:
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Corresponding author. Hao Peng, Information Construction and Management Office, Sichuan University, Chengdu, Sichuan Province, China. E-mail: haopeng@rediffmail.com.
Abstract: With the arrival of the era of artificial intelligence, based on the problems existing in the teaching process of marketing specialty, combined with the future business development trend and the core needs of enterprise operation, this paper analyzes the system reform of the practical courses of artificial intelligence and marketing specialty. With the rapid development of computer technology, intelligence has gradually become an important means to solve problems in various industries. In this paper, the modern media as a means, marketing teaching in Colleges and universities as the research background, through the establishment of the depth of marketing in Colleges and Universities Based on artificial intelligence network research learning platform, build a post-modern media communication perspective system. Based on probabilistic neural network and from the perspective of modern media marketing application system construction, the paper proves that the artificial intelligence prediction based on probabilistic neural network has good convergence, fault tolerance and data processing ability through MATLAB. Finally, this paper takes the pricing strategy in marketing as an example, and focuses on the application of artificial intelligence technology in marketing teaching from four aspects: preparation before class, implementation in class, consolidation after class and marketing teaching examination. According to the function and application of the theory of artificial intelligences in marketing teaching, we can find out that teachers must deeply understand the situation of each student’s artificial intelligences, so as to use the theory of artificial intelligences to change the traditional view of students and talents, and teach students according to their aptitude, so as to achieve better teaching effect.
