Affiliations: [1]
School of Business, Beijing Technology and Business University, Beijing, China
Correspondence:
[*]
Corresponding author. Wu Yue, School of Business, Beijing Technology and Business University, Beijing, 100048, China. Email: wuyue@btbu.edu.cn.
Abstract: With the rapid expansion of chain network, enterprises meet the consumption demand scattered around in a large range. In this paper, SOM neural network algorithm is introduced for empirical test. Design includes the structure of the fuzzy neural network identification and parameter identification, structural identification include input space division and the number of fuzzy rules to determine. Through summarizing and analyzing the characteristics of chain retail enterprises, this paper proposes to build a hierarchical and differentiated incentive mechanism by cultivating retail culture. The result shows that the knowledge staff is been higher the education level, the work creativity is stronger, cooperates the demand to the team members. In the era of the knowledge economy, knowledge has replaced capital as the core source of the enterprise core competence. The performance evaluation of knowledge workers is complex and the performance of the general staff is often easier to get a more objective evaluation. In conclusion, performance characteristics of knowledge workers should include general knowledge staff quality, knowledge staff performance behavior and performance results three aspects of characteristics.
Keywords: SOM neural network, fuzzy model, chain enterprises, performance analysis
