Affiliations: [a] Department of CSE, Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology, India
| [b] Department of ECE, Sri Krishna College of Technology, India
Correspondence:
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Corresponding author. Rajkumar Rajavel, Department of CSE, Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology, India. E-mail: rajkumarprt@gmail.com.
Abstract: Future cloud computing creates a new trend of opting service over the internet through some intelligent third-party broker. In cloud market, both consumer and provider compete with each other against the conflicting requirements, and the competition among cloud providers to trade their services to potential consumers of cloud market. There is an increasing need for automated negotiation framework to quickly reach agreement in competitive cloud market which can provide maximum utility value and success rate among the negotiating parties. Researchers develop various behavioral learning negotiation strategies (such as market driven) in the existing negotiation frameworks for maximizing either the choice of utility value or success rate of parties. Moreover these strategies can be applicable to the environment, where the opponent’s behaviors are predictable or precisely known. It may be daunting to apply in the dynamically varying competitive cloud market. So, the proposed Adaptive Neuro-Fuzzy Behavioral Learning (ANFBL) strategy can be applicable, where the opponent’s behavior is partially and imprecisely known. Therefore, the proposed strategy can maximize both utility value and success rate without compromising either choice. An extensive simulation is conducted to evaluate the efficiency of strategies which shows that proposed strategy achieve higher utility and higher success rate than existing learning approach, without any negotiation conflict among the parties.
