Affiliations: Warsaw University of Technology, Institute of Control
and Computation Engineering, Warszawa, Poland
Abstract: The issue of pricing for Internet Protocol (IP) networks and
services is addressed. The subject of pricing can be viewed from operational
and from marketing perspectives. At the operational (network) level pricing
aims at congestion prevention and flow optimization. At the marketing level
pricing aims at attaining network operator objectives (profit and market
share). The paper presents authors experience in market modeling
leading to marketing level price optimization that was the main goal of the
project Quality of Service and Pricing Differentiation for IP
Services (QOSIPS). One of the major conclusions from QOSIPS is that
those two pricing perspectives are now perceived separately, while the key
element binding them more and more often is the quality of service guarantees,
usually defined in form of service level agreements. The paper focuses on
techniques of market modeling, product structure, sales and network
utilization. Algorithms related to price-based network flow control employing
the notion of utility function, are shortly presented in the part dedicated to
operational level pricing, so as to complete the picture.