Affiliations: Journalist and Communication Officer, Statistics
Denmark, Copenhagen, Denmark | Head of Communication, Statistics Denmark, Copenhagen,
Denmark
Note: [] Corresponding author: Leon Østergaard, Head of Communication,
Statistics Denmark, Sejrøgade 11, DK-2100 Copenhagen, Denmark. Tel.: +45
3917 3161; Fax: +45 3917 3999; E-mail: loe@dst.dk
Abstract: The article describes the system built by Statistics Denmark to
handle and utilize large amounts of media citations. The system makes it
possible to measure the precise number of media citations resulting from each
individual news release. This information is used for giving feedback to the
subject matter divisions, for developing the news releases and statistics, and
for prioritizing them if necessary. In addition the system is delivering
monthly statistics on media performance by subject matter division and by the
organisation as a whole.
Keywords: News releases, media monitoring, publications, press citations, internal feedback
