Affiliations: Chair Jean Monnet of the EU, University of Granada,
Granada, Spain. E-mail: jlvalver@ugr.es
Abstract: Health spending accounted for 9.3% of GDP on average across OECD
countries in 2011. The Pharmaceutical expenditure, as a percentage of total
expenditure on health, accounted for 15%. The pharmaceutical sector is
highly regulated. On describe the major characteristics of the world
pharmaceutical industry as one increased globalization, changing structure of
competition and increased competitiveness. This are growing pressures on
discovery and development. Drug liabilities become more frequent and more
costly. The pharmaceutical industry is under immense pressure by external and
internal stakeholders. Government and National Health Services are
monopsonic practices. Pharmaceutical companies are criticised for high prices,
over-intensive sales and marketing activities, presents to medical doctors,
clinical trials and industry – government alliances. Lawyers, medical
journals, physicians, politicians, and the media use product liabilities and
marketing activities to denounce pharmaceutical companies as culprits. The
pharmaceutical sector needs to demonstrate responsibility and take steps to
increase awareness. Transparency would increase the credibility of the
pharmaceutical industry. Corporate governance will prevent corruption by being
in compliance with the legislation and establishing their own internal policies
designed to prevent corruption. All firms will act more responsibly. In order
to rebuild the trust the industry needs to work together and quickly.