Affiliations: Department of Computing Science and Numerical
Analysis, University of Córdoba, Córdoba, Spain
Note: [] Corresponding author: Francisco M. Borrego-Jaraba, Department of
Computing Science and Numerical Analysis, University of Córdoba, E-14071
Córdoba, Spain. E-mail: fborrego@uco.es
Abstract: In this paper we present a pervasive proposal for advertising using
mobile phones, Near Field Communication, geolocation and air hand gestures.
Advertising post built by users in public/private spaces can store multiple ads
containing any kind of textual, graphic or multimedia information. Ads are
automatically shows in the mobile phone of the users using a notification based
process considering relative user location between the posts and the user
preferences. Moreover, ads can be stored and retrieved from the post using hand
gestures and Near Field Communication technology. Secure management of
information about users, posts, and notifications and the use of instant
messaging enable the development of systems to extend the current advertising
strategies based on Web, large displays or digital signage.
Keywords: Advertising, air hand gesture, geolocation, near field communication, pervasive applications
