Affiliations: College of Economics and Management, Yantai Nanshan University, Longkou, Shandong, China
Correspondence:
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Corresponding author: Yuan Fan, College of Economics and Management, Yantai Nanshan University, Longkou, Shandong 265713, China. E-mail: fanyuan_vip@outlook.com.
Abstract: The integrated development of culture and tourism public services can better enhance the value of scenic spots, promote the spread of Chinese excellent culture, and drive the development of tourism economy. Big data technology can predict the future development law of transactions based on historical data. It can meet the needs of tourists and tourism enterprises in a targeted manner. This paper aims at the integrated development practice of tea culture and tourism public services in the era of big data, analyzes the influencing factors of the integrated development of tea culture tourism and public services in Tianfu Tea Garden and the problems existing in the development process of Tianfu Tea Garden, and designs data analysis algorithms through big data technology, and put forward development suggestions combined with big data technology, mainly including improving the industrial chain; improving the overall development scope of the scenic spot; strengthening the quality training of tea garden employees; improving infrastructure; highlighting the connotation of tea culture in scenic spots; developing and researching new tourism products; increase the publicity and construction of scenic spots, so as to provide reference for the development of tea culture and tourism in Tianfu Tea Garden.
Keywords: Big data, integration of culture and tourism, public service development, strategy
