Affiliations: [a] Henan College of Transportation, Zhengzhou, Henan, China | [b] School of Management, Qiongtai Normal University, Haikou, Hainan, China
Correspondence:
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Corresponding author: Qifeng Liu, Henan College of Transportation, Zhengzhou 451460, China. E-mail: qifeng_liu@outlook.com.
Abstract: Digital publishing is the process of informatizing the content of traditional publishing. It not only involves the processing of information, but also includes the whole process of digital publishing enterprise management and operation. Compared with traditional publishing, digital publishing has a wider distribution channel with the advantages of more diverse forms and marketing aspects, the transition from traditional digital publishing to digital publishing has become an inevitable trend. But there are still many problems in digital publishing in our country. Including the transformation of digital copyright awareness and maintenance of digital copyright, the source and maintenance of digital publishing technology, and the scarcity of compound talent resources. In order to solve these problems, we must combine the digital publishing industry with modern information technology. This paper builds a digital market preference prediction model based on big data and fuzzy control algorithms. By analyzing and predicting each consumer’s usage information, the digital consumer market preference is obtained. This research uses big data and fuzzy control algorithms to build a consumer market preference estimation model for digital publishing transformation. Through the observation of the consumer market, it can promote digital companies to make effective decisions and conduct reasonable organizational analysis, which can further improve The development process of digital publishing transformation promotes the overall development of the enterprise. Through verification, this model has high accuracy and reliability, can support the operation of actual enterprises, and plays an important role in the development of enterprises. Finally, based on the content of the article research, we put forward the following suggestions for the transformation and development of digital enterprises (1) conduct market analysis through big data and fuzzy control technology, and clarify market positioning (2) promote traditional publishing and digital publishing through big data and fuzzy control technology Integrated Development of Publishing (3) Cultivate Excellent Composite Talents for Digital Publishing Transformation.
Keywords: Big data, fuzzy control, digital publishing marketing, transformation and development
