The application of big data and Artificial intelligence in visual communication design

Article type: Research Article

Authors: Xiang, Shiqian

Affiliations: School of Art, Gansu University of Political Science and Law, Lanzhou, Gansu 730070, China | E-mail: xiang_shiqian@outlook.com

Correspondence: [*] Corresponding author: School of Art, Gansu University of Political Science and Law, Lanzhou, Gansu 730070, China. E-mail: xiang_shiqian@outlook.com.

Abstract: The visual communication design and application under Big data and Artificial intelligence technology have developed widely, and the demand for comprehensive talents is getting higher and higher. This study conducted a wide range of investigations through the actual situation of visual design applications under Artificial intelligence and Big data technology, and conducted in-depth analysis of the status and existing problems in the entire visual communication design, comprehensively using data analysis methods, and designing the design process. Among them, the effect of technical coverage is in-depth evaluation, and an effective analysis of Artificial intelligence technology has promoted the role of visual communication design. In the entire design process, the deficiencies and shortcomings of existence have been adopted to laid a more solid foundation for the extensive development of the design. The research combines data analysis and modeling calculation. Through the comparison of several data in the field of visual communication in the era of Artificial intelligence in recent years, it summarizes the internal laws of its development, and then assigns values to various influencing factors through modeling. So as to explore a more optimized development direction and strategy.

Keywords: Big data, Artificial intelligence, visual communication design, application research

DOI: 10.3233/JCM-226627

Journal: Journal of Computational Methods in Sciences and Engineering, vol. 23, no. 2, pp. 639-649, 2023