Affiliations: [a] College of Foreign Languages, Shanghai Maritime University, Shanghai, China | [b] Department of Economic Management, Xuhui University of Continuing Education of Shanghai, Shanghai, China
Correspondence:
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Corresponding author: Yiping Yu, Department of Economic Management, Xuhui University of Continuing Education of Shanghai, Shanghai 200032, China. E-mail: yuyiping@shxhlu.net.
Abstract: Under the omni-channel supply chain by mobile internet, considering both cooperation and competition, this article establishes the pricing model before and after the integration of the omni-channel supply chain by mobile internet and the coordination strategy model under the mobile internet e-commerce logistics cooperation, so as to obtain the wholesale price decision and retail price decision and compensation decisions etc. of supplier S. Furthermore, it can also obtain the corresponding price of retailer T accordingly. Based on the analysis of the above two models, numerical simulations are carried out to compare the optimal decision-making volume before and after the integration of the omni-channel supply chain by mobile internet and the overall profit level. With the help of the numerical simulation results of the above models, the effectiveness of the integration of the omni-channel supply chain by mobile internet is demonstrated which achieving win-win and multi-win in both greater breadth and depth in the supply chain.
Keywords: Mobile internet, pricing model, omni-channel supply chain
