Research on enterprise information utility indifference curve of big data time

Article type: Research Article

Authors: Yang, Changhui

Affiliations: School of Business, Zhengzhou University, Zhengzhou, Henan, China. E-mail: yangchanghui@zzu.edu.cn

Abstract: Based on the characters of information, a model of information utilities indifference curve has been build which combined information abundance and rechness. The information utilities indifference curve has been explained and discussed, and then analyses how enterprise choose information combination based on cost bind, that is the equilibrium condition of enterprise realizing the most satisfactory information utilities combination, and points out that the formed equilibrium must be broked by the advancement of information technology, this impels the change of enterprise's behavior model and organization structure, the new equilibrium comes into being.

Keywords: Information technology, information utility indifference curve, information combination, enterprise behavior

DOI: 10.3233/JCM-150521

Journal: Journal of Computational Methods in Sciences and Engineering, vol. 15, no. 1, pp. 73-80, 2015