Abstract: To solve the problem of significant location error caused by non-line of sight (NLOS), multi-path transmission and other factors in the property management functional location of college sports venues, radio frequency identification location algorithm (RFIDLA) is proposed. Given the range error caused by location recognition volatility, RFIDLA value is used to optimize the property management functional location of college sports venues, and RFID based location algorithm for property management is proposed. Compared with traditional location algorithms, RFIDLA has optimized the weight model and speed update strategy, which can prevent the situation from falling into local optimum. After the simulation experiment, the algorithm is further applied to the property management functional location experiment of college sports venues. Throught the actual measurement experiment, it is verified that the mean location error of the proposed algorithm in the test environment is less than 0.5 m, with a better locator effect compared with LSE and standard identification location algorithm.