Innovative ExpTODIM algorithm for interval-valued Pythagorean fuzzy information and new-media information communication influence evaluation

Article type: Research Article

Authors: Wang, Qian

Affiliations: Zhengzhou Technology and Business University, Zhengzhou, Henan, China | E-mail: wangqian19850131@163.com

Correspondence: [*] Corresponding author: Zhengzhou Technology and Business University, Zhengzhou, Henan, China. E-mail: wangqian19850131@163.com.

Abstract: Undoubtedly, the Internet is an indispensable part of daily life in this era. In this context, the emergence of new media has played a disruptive role in information dissemination, and has also provided new definitions and evaluation standards for the impact of information dissemination. In an environment where excellent research is constantly emerging, it is of research value to redefine the elements of new media information dissemination from a new perspective and provide specific examples to analyze their information dissemination paths. The new-media information communication influence evaluation from super intellectual property (IP) perspective is a multipleattribute group decisionmaking (MAGDM) problem. Recently, the Exponential TODIM (an acronym in Portuguese of interactive and multicriteria decision making) method has been used to cope with MAGDM issues. The interval-valued Pythagorean fuzzy sets (IVPFSs) are used as a tool for characterizing uncertain information during the new-media information communication influence evaluation from super intellectual property. In this manuscript, the interval-valued Pythagorean fuzzy Exponential TODIM (ExpTODIM) (IVPFExpTODIM) method is built to solve the MAGDM under IVPFSs. In the end, a numerical case study for new-media information communication influence evaluation from super intellectual property is given to validate the proposed method. The main research contribution of this paper is constructed: (1) the Exponential TODIM (ExpTODIM) method is extended to the IVPFSs; (2) the interval-valued Pythagorean fuzzy Exponential TODIM (ExpTODIM) (IVPF-ExpTODIM) method is built to solve the MAGDM under IVPFSs; (3) the information Entropy is used to obtain the weight values based on the score value and accuracy value under IVPFSs; (4) Finally, a numerical case study for new-media information communication influence evaluation from super intellectual property is given to validate the proposed method.

Keywords: Multiple attribute group decision making (MAGDM), interval-valued Pythagorean fuzzy sets (IVPFSs), Exponential TODIM (ExpTODIM) method, information communication influence evaluation

DOI: 10.3233/KES-230121

Journal: International Journal of Knowledge-based and Intelligent Engineering Systems, vol. Pre-press, no. Pre-press, pp. 1-18, 2024