Affiliations: Art Academy of Northeast Agricultural University, Harbin, Heilongjiang, China | Tel./Fax: +86 451 5519 0906; E-mail: guanxiaona00@163.com
Correspondence:
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Corresponding author: Art Academy of Northeast Agricultural University, Harbin, Heilongjiang, China. Tel./Fax: +86 451 5519 0906; E-mail: guanxiaona00@163.com.
Abstract: With the rapid growth of the market economy, ranked according to the proportion of consumption, China has become the world’s second, a lot of foreign companies increasingly value the Chinese market, and constantly improve their design philosophy and business philosophy. Throughout today’s advertising industry, it can be seen in the many excellent advertising designs, non-mainstream appearance has a high rate of non-mainstream cultural elements is a common design approach in the design of modern advertising, and more and more people sought after. In this paper, we investigate the multiple attribute decision making problems with fuzzy number intuitionistic fuzzy information. Firstly, we analyze several operations on the fuzzy number intuitionistic fuzzy sets. Then, we use the induced fuzzy number intuitionistic fuzzy Hamacher correlated average (IFNIFHCA) operator to solve multiple attribute decision making with the fuzzy number intuitionistic fuzzy information. Finally, an illustrative example for evaluating the advertisement design effects is given to verify the developed approach.
Keywords: Evaluation, fuzzy number intuitionistic fuzzy sets, Hamacher aggregation operators, induced fuzzy number intuitionistic fuzzy Hamacher correlated average (IFNIFHCA) operator, advertisement design effects
