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Issue title: Chance discovery
Guest editors: A. Abex and Y. Ohsaway
Article type: Research Article
Authors: Ohsawa, Yukio; * | Ishii, Madoka
Affiliations: School of Engineering, The University of Tokyo, Tokyo 113-8656, Japan | [x] ATR Knowledge Science Laboratories, Japan | [y] School of Engineering, The University of Tokyo, Japan
Correspondence: [*] Corresponding author. E-mail: ohsawa@q.t.u-tokyo.ac.jp
Abstract: We analyzed the data on the thoughts of designers and people surrounding designers. Qualitative approach using Pictorial KeyGraph was applied for analysis, for comparing these people, in face of the gaps of vocabularies. The results are implying that the designers concepts tend to be hidden to other sections in the company, and to people out side. However, the resented results also show the concepts shared by designers correspond to the essential common context of the products made from the company, i.e, the brand identity.
DOI: 10.3233/KES-2007-11508
Journal: International Journal of Knowledge-based and Intelligent Engineering Systems, vol. 11, no. 5, pp. 321-327, 2007
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