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Article type: Research Article
Authors: Zhu, Jinfu
Affiliations: College of Business, Ningbo City College of Vocational Technology, Ningbo, Zhejiang, China | E-mail: JackZhu0124@126.com
Correspondence: [*] Corresponding author: College of Business, Ningbo City College of Vocational Technology, Ningbo, Zhejiang, China. E-mail: JackZhu0124@126.com.
Abstract: With the development of the social economy, people continue to innovate in marketing. The most important difference between product marketing and traditional marketing is that it transcends the boundaries of time and space. Due to the development of modern network technology, the product marketing model can operate efficiently and easily, increasing people’s purchasing power in time and space. This paper is a research on the economic zone product marketing model based on a genetic algorithm in predicting the economic chaos combination. It introduces in detail the research method of combining the prediction of economic chaotic combination with a standard genetic algorithm. It also specifically analyzes the impact of three marketing models: a complete online marketing model, an online and offline marketing model, and the introduction of a third-party implanted joint marketing model on the impact of product sales in the economic zone. The research results show that, compared with the first two marketing models, after the introduction of the third-party implanted joint marketing method, the sales of product A are better. Among them, the luxury goods of group c achieved the highest sales volume of 952 in November, while the daily necessities achieved the sales volume of 1607 in December.
Keywords: Genetic algorithm, marketing model, economic chaos combination forecast, joint marketing
DOI: 10.3233/IDT-230790
Journal: Intelligent Decision Technologies, vol. 18, no. 2, pp. 897-918, 2024
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