From search engines’ view point: Web pages designed in Turkey

Article type: Research Article

Authors: Sengul, Aylin | Parlak, Deniz | Zincir‐Heywood, Nur^; | Eren, Saban

Affiliations: Department of Computer Engineering, Ege University, 35100 Bornova, Izmir, Turkey E‐mail: sengul@bornova.ege.edu.tr, parlak@bornova.ege.edu.tr, nur.zincir@ege.edu.tr, eren@staff.ege.edu.tr

Note: [] Corresponding author: Assistant Prof. Nur Zincir‐Heywood, Dept. of Computer Engineering, Ege University, 35100 Bornova – Izmir, Turkey. E‐mail: nur.zincir@ege.edu.tr.

Abstract: In this paper, a case study is conducted to analyze the effectiveness of Web pages designed in Turkey. The assessment is made from four perspectives: to understand how Turkish corporations are using the Web to identify what improvements can be made to evaluate the effectiveness of different designs collected from several search engines, and to identify the effect of IT on economic issues. This is used to: (1) provide interested parties (i.e., consumers, market researchers and Internet based business interests) with accurate information and marketing insights necessary for decision making and (2) demonstrate pragmatic difficulties in searching and designing Web pages.

Journal: Information Technology for Development, vol. 9, no. 1, pp. 13-23, 2000