Information pricing policy: factors and contexts

Article type: Research Article

Authors: Rowley, Jennifer

Affiliations: School of Management and Social Sciences, Edge Hill University College, Ormskirk, Lancarshire, L39 4QP, UK

Abstract: This article explores the issues that influence pricing in the electronic information marketplace. These derive largely from the nature of information as a commodity and the diversity of information products, and from issues associated with the nature of the marketplace, including competition and customers. In relation to information products we examine the nature of information as a product, information and technology, product portfolios, product boundaries and branding and quality. Aspects of the marketplace that must be considered are competition and players, customers, promotion and pricing objectives.

DOI: 10.3233/ISU-1998-18303

Journal: Information Services & Use, vol. 18, no. 3, pp. 165-175, 1998