Name Your Own Price on Data Marketplaces

Article type: Research Article

Authors: Stahl, Florian¹ | Vossen, Gottfried^{1; 2; *}

Affiliations: [1] ERCIS Münster, Germany | [2] Waikato Management School, Hamilton, New Zealand, e-mail: florian.stahl@uni-muenster.de, g.v@wwu.de

Correspondence: [*] Corresponding author.

Abstract: A novel approach to pricing on data marketplaces is proposed, which is based on the Name Your Own Price (NYOP) principle: customers suggest their own price for a (relational) data product and in return receive a custom-tailored one. The result is a fair pricing scheme where sellers can achieve a higher revenue, while buyers receive a product which matches both their preferences and budget. NYOP is contrasted with previous research on view-based pricing on data marketplaces as well as on discount schemes to increase revenue.

Keywords: data pricing, data quality, data marketplaces

Journal: Informatica, vol. 28, no. 1, pp. 155-180, 2017