Aesthetic taste versus utility: the emotional and rational of the individual

Abstract

This article explores the development of an aesthetics framework that aims to provide designers with parameters to understand emotion, taste, and aesthetic judgment under their own cultural influence. This framework will equip designers with tangible criteria for judging cultural influences that have an impact on industrial design while preventing designers from adopting subjective options or being “followers of the current trend.” To address the complexity of the topic, a systemic approach is taken so as to be able to capture its several elements. Therefore, the aesthetics framework adopts a systemic approach, which enables its constituents to be compared and the interplay or “links” between these different elements to be identified.