Reputation monitoring

Article type: Research Article

Authors: Østergaard, Leon

Affiliations: Dissemination Centre, Statistics Denmark, Sejrøgade 11, DK-2100 Copenhagen Ø, Denmark. Tel.: +45 39 17 31 61; Fax: +45 39 17 31 18; E-mail: loe@dst.dk

Abstract: Statistics Denmark has been monitoring its reputation among ordinary citizens (taxpayers) on a regular basis since 2000. The paper describes the methods used and the resulting time series. The latest report is dated December 2004 and shows a high and stable level of trust among citizens with respect to the objectivity of the institution. Improvements in citizens' knowledge of Statistics Denmark may be attributed to a general increase in press coverage in recent years. A comparison with two other countries shows large differences in the amount of trust placed in national statistical institutions.

Keywords: Reputation monitoring, reputation management, reputation measurements, citizen surveys, public opinion polls

DOI: 10.3233/SJU-2005-22205

Journal: Statistical Journal of the United Nations Economic Commission for Europe, vol. 22, no. 2, pp. 157-162, 2005