Abstract: Reliable statistical information is essential for describing social
phenomena and development. In addition to producing reliable, relevant,
coherent, timely and understandable statistical information, national
statistical institutes should pay special attention to user support,
statistical awareness and statistical literacy. Increase in statistical
literacy and awareness also enhances the influence of statistical information,
and builds and maintains the legitimacy of official statistics in society. This article provides two insights into statistical literacy: what
kinds of platforms and arenas do statistical offices have for increasing
statistical literacy, and what kinds of connections are there between
statistical literacy in society and the legitimacy of official statistics.
First, the concepts of publicity, legitimacy and statistical awareness are
discussed from the perspective of a national statistical office. Second, the
general idea of releasing statistical data as well as some examples of
co-operation with various user groups – the media, educational
institutes, members of parliament and citizens – are also described. The
benefits gained and topics for future development are discussed.
Keywords: Communication, dissemination, educational institutes, knowledge-intensive organisations, legitimacy, media, national statistical offices, stakeholders, statistical literacy, user support, user groups
