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Application of cluster analysis for customer segmentation: Study on menstrual cups

Article type: Research Article

Authors: Dangra, Sanketa; * | Pandey, Nimishaa | Sengupta, Suvechchab | Kadam, Shweta Dixitb

Affiliations: [a] Master of Business Administration (Marketing), K J Somaiya Institute of Management, Mumbai, India | [b] Department of Business Analytics, K J Somaiya Institute of Management, Mumbai, India

Correspondence: [*] Corresponding author: Sanket Dangra, Master of Business Administration (Marketing), K J Somaiya Institute of Management, Mumbai, India. E-mail: sanket.dangra@somaiya.edu.

DOI: 10.3233/MAS-220408

Journal: Model Assisted Statistics and Applications, vol. 17, no. 4, pp. 273-277, 2022

Published: 5 December 2022
Price: EUR 27.50
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