Affiliations: School of Business Administration, Zhongnan University
of Economics and Law, Wuhan, Hubei, China | Department of Computer and Information Science,
Norwegian University of Science and Technology, Trondheim, Norway | Department of Business and Information Technology, The
Missouri University of Science and Technology, Rolla, MO, USA
Note: [] Corresponding author: Shang Gao, No.182 Nanhu Avenue, East Lake
High-tech Development Zone, Wuhan 430073, Hubei, China. Tel.: +86 27 8838 6757;
Fax: +86 27 8838 6757; E-mail: shangkth@gmail.com
Abstract: This study investigates the adoption of mobile information services
at a Norwegian university. By expanding the Technology Acceptance Model (TAM),
a new research model, known as the mobile services acceptance model (MSAM), is
proposed. Based on the research model, seven research hypotheses are presented.
The proposed research model and research hypotheses were empirically tested
using data collected from a survey of users of a mobile service, extended
Mobile Student Information Systems (eMSIS), at a Norwegian university. The
findings indicate that the fitness of the research model is good. Support was
also found for the seven research hypotheses. Among the factors, the personal
initiatives and characteristics has the strongest influence on the intention to use eMSIS.
Keywords: Trust, context, personal initiatives and characteristics, mobile services acceptance model
