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The rehabilitation and employer partnership: Walking the walk

Article type: Research Article

Authors: Anderson, Peggy

Affiliations: Alabama Department of Rehabilitation Services, P.O.Box 19888, Homewood, AL 35219-0888, USA. Tel.: +1 205 290 4457; E-mail: panderso@rehab.state.al.us

Abstract: This articles reviews the basic principles of marketing and applies them to partnerships between staff in vocational rehabilitation organizations and the business community. Best practices are shared for developing and strengthening such partnerships. In addition, guidelines and components for rehabilitation personnel training programs are provided and designed to strengthen the business-rehabilitation partnership.

Keywords: marketing, vocational rehabilitation, disability

Journal: Journal of Vocational Rehabilitation, vol. 16, no. 2, pp. 105-109, 2001

Received 16 August 2001
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Accepted 16 August 2001
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Published: 2001
Price: EUR 27.50
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