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Article type: Research Article
Authors: Zhou, Liyong | Zhao, Xiaofei | Wei, Guiwu
Affiliations: Institute of Decision Sciences, School of Economics and Management, Chongqing University of Arts and Sciences, Yongchuan, China
Note: [] Corresponding author. Guiwu Wei, Institute of Decision Sciences, School of Economics and Management, Chongqing University of Arts and Sciences, Yongchuan 402160, China. Tel./Fax: +86 2349891872; E-mail: weiguiwu@163.com
Abstract: Hamacher product is a t-norm and Hamacher sum is a t-conorm. They are good alternatives to algebraic product and algebraic sum, respectively. Nevertheless, it seems that most of the existing hesitant fuzzy aggregation operators are based on the algebraic operations. In this paper, we utilize Hamacher operations to develop some hesitant fuzzy aggregation operators. Then, we have utilized these operators to develop some approaches to solve the hesitant fuzzy multiple attribute decision making problems. Finally, a practical example for evaluating the customer satisfaction of e-commerce websites is given to verify the developed approach and to demonstrate its practicality and effectiveness.
Keywords: Multiple attribute decision making (MADM), hesitant fuzzy values, Hamacher aggregation operators, hesitant fuzzy Hamacher hybrid average (HFHHA) operator, customer satisfaction, e-commerce websites
DOI: 10.3233/IFS-130939
Journal: Journal of Intelligent & Fuzzy Systems, vol. 26, no. 6, pp. 2689-2699, 2014
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