The generalized dice similarity measures for comprehensive evaluation of graphic design effects based on color psychology with t-spherical fuzzy sets

Article type: Research Article

Authors: Zheng, Yunchao^{; *}

Affiliations: Fujian Institute of Education, Fuzhou, Fujian, P.R.China

Correspondence: [*] Corresponding author. Yunchao Zheng. E-mail: zhengyunchao2006@163.com.

Abstract: Traditional Chinese art is vast and profound, with various colors having rich meanings. The combination of colors can vividly and intuitively represent various characteristics of things. Fully reflecting the characteristics of traditional Chinese folk art in graphic design can achieve extremely strong expressive effects. In current graphic design, the artistic colors of traditional Chinese folk art have not yet been fully displayed, and there is a lack of understanding of the profound connotation of traditional Chinese art. The graphic design industry has a very broad development space. The comprehensive evaluation of graphic design effects based on color psychology is a classical multiple attribute group decision making (MAGDM) problems. In this work, we shall present some novel Dice similarity measures (DSM) of T-spherical fuzzy sets(T-SFSs) and the generalized Dice similarity measures (GDSM) of and indicates that the DSM and asymmetric measures (projection measures) are the special cases of the GDSM in some parameter values. Then, we propose the GDSM-based MAGDM models with T-SFSs. Then, we apply the GDSMs between T-SFSs to MAGDM. Finally, an illustrative example for comprehensive evaluation of graphic design effects based on color psychology is given to demonstrate the efficiency of the GDSMs. The main contributions of this paper are summarized: (1) some novel Dice similarity measures (DSM) and the generalized Dice similarity measures (GDSMs) of T-spherical fuzzy sets(T-SFSs) are proposed; (2) The weighted Dice similarity measures (WDSM) and the weighted generalized Dice similarity measures (WGDSMs) of T-spherical fuzzy sets(T-SFSs) are proposed to solve the MAGDM; (3) an illustrative example for comprehensive evaluation of graphic design effects based on color psychology is given to demonstrate the efficiency of the WGDSM; (4) Some comparative analysis are used to show the effectiveness of the proposed Dice similarity measures.

Keywords: Multiple attribute group decision making, Dice similarity measures (DSMs), generalized Dice similarity measures (GDSMs), T-spherical fuzzy sets, graphic design effects

DOI: 10.3233/JIFS-232296

Journal: Journal of Intelligent & Fuzzy Systems, vol. 45, no. 4, pp. 6413-6427, 2023