Affiliations: [a] School of Management, Shanghai University, Shanghai, China
| [b] Department of Automation, East China University of Science and Technology, Shanghai, China
Correspondence:
[*]
Corresponding author. Hanyu Lu, School of Management, Shanghai University, Shanghai, China. E-mail: luhanyuwill@126.com.
Abstract: The maintenance and strategy operation after patent licensing can bring great market competitiveness and benefits to enterprises. But the large time span from patent licensing to market application makes it challenging to discern the benefits of patent competition strategy. Besides, artificial intelligence (AI) is an emerging industry without ready-to-use experience to formulate patent competition strategy, and particularly current researches have not designed patent competition strategy from the micro patent management perspective of AI enterprises to solve the uncertainty caused by the lag of market application relative to patent licensing. This research builds an expert group discriminant system based on the system dynamics method to address this problem. It integrates expert tacit knowledge to determine the fuzzy variable value and the fuzzy relationship. The patent competition strategy subsystem in national dimension, industry dimension and enterprise dimension for capturing the market from the perspective of enterprise technology competitiveness are constructed. By combining the three subsystems, the enterprise patent competition strategy system dynamics model with evolution analysis is established. Finally, taking typical Chinese AI enterprise iFLYTEK as an example, the multi-scenario simulation is carried out and the results under four different scenarios can provide effective decision supports for managers to formulate reasonable patent competition strategy and gain high market share. This research sheds light on modeling and evolution analysis of the patent competition strategy which comprehensively and systematically considers the operation mechanism of patent management and contributes to dealing with the uncertainty and ambiguity in the system dynamics model effectively.
Keywords: Patent competition strategy, system dynamics method, expert group discrimination, artificial intelligence
