Affiliations: [a] School of Business, Sichuan Normal University, Chengdu, P.R. China | [b] School of Statistics, Southwestern University of Finance and Economics, Chengdu, P.R. China | [c] School of Accounting, Southwestern University of Finance and Economics, Chengdu, P.R. China
Correspondence:
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Corresponding author. Zhiwei Jiang, School of Business, Sichuan Normal University, Chengdu, 610101, P.R. China. E-mail: jiangzhiwei1208@163.com.
Abstract: With the development of society, people’s living standard is constantly improving. Meanwhile, people need various food to satisfy their needs in daily life. Under this situation, more and more food enterprises are appearing in the market. However, some issues about food safety come out. Because of the huge number of food company, managers are difficult in achieving profitability. Therefore, some of the managers try to use some unhealthy materials to produce food in the society. So, it is important for people to distinguish healthy and unhealthy food enterprises in their daily life. In order to help government discern and control the quality of healthy food enterprises in the market, we need to propose an effective evaluation system in estimating food enterprises. In this paper, we introduce a method of evaluating the quality degree of food enterprises which can help us to distinguish enterprises effectively. As we all know, the method of TODIM is widely used in multiple attribute decision making (MADM). In this article, we describe the extended TODIM which based on the cumulative prospect theory (CPT) with picture fuzzy numbers (PF-CPT-TODIM) and use it to evaluate food companies. What’s more, we use entropy method to decide the weights of various attributes. Finally, we select optimal enterprise by using the PF-CPT-TODIM method. Furthermore, we use the comparison of the results of classical PF-TODIM method and PFWA operators to test the availability of PF-CPT-TODIM. It not only can enrich decision-making methods but also make up for the traditional PF-TODIM method in considering the psychological aspects of decision makers.
Keywords: Multiple attribute group decision making (MAGDM), CPT-TODIM, picture fuzzy
sets (PFSs), food enterprise, quality credit evaluation
