Dynamic fuzzy game decision about supply chain resource integration in online shopping

Article type: Research Article

Authors: Yao, Jianming^*

Affiliations: School of Business, Renmin University of China, Beijing, China

Correspondence: [*] Corresponding author. Jianming Yao, School of Business, Renmin University of China, 59, Zhongguancun Avenue, Haidian District, Beijing 100872, China. Tel.: +86 1082500514; Fax: +86 1082509169; E-mail: jmyao@163.com.

Abstract: This paper proposes a method for determining the judging factors for evaluating the resource individuals based on the analysis about the supply chain resource integration (SCRI) in online shopping and from the perspective of the dynamic coordination and equilibrium between the supply and demand service capacities. Moreover, it demonstrates that this SCRI is a dynamic and coalitional game process. During this process, the changes in both the subjective game strategies of resource individuals and in the objective factors can facilitate the dynamism of SCRI. This paper puts forward a decision method by building a comprehensive evaluation function based on the rational division of the game process, and subsequently uses fuzzy membership functions to describe the changes in the subjective and objective conditions of both game sides, as well as the changes in their game psychology for profit-taking and risk aversion at different game stages. Finally, the paper presents an application case to verify the effectiveness of the SCRI decision.

Keywords: Online shopping, supply chain, resource integration, dynamic game, decision analysis

DOI: 10.3233/IFS-152028

Journal: Journal of Intelligent & Fuzzy Systems, vol. 30, no. 5, pp. 2749-2759, 2016