New similarity and distance measures of Pythagorean fuzzy sets and its application to selection of advertising platforms

Article type: Research Article

Authors: Li, Jing^a | Wen, Lingling^b | Wei, Guiwu^c | Wu, Jiang^d | Wei, Cun^{d; *}

Affiliations: [a] School of Mathematics, Southwest Jiaotong University, Chengdu, P.R. China | [b] School of Economic & Management, Southwest Jiaotong University, Chengdu, P.R. China | [c] School of Business, Sichuan Normal University, Chengdu, P.R. China | [d] School of Statistics, Southwestern University of Finance and Economics, Chengdu, P.R. China

Correspondence: [*] Corresponding author. Cun Wei, School of Statistics, Southwestern University of Finance and Economics, Chengdu, 611130, P.R. China. E-mail: weicun1990@163.com.

Keywords: Similarity measure, distance measure, Pythagorean fuzzy sets, multiple criteria group decision making

DOI: 10.3233/JIFS-202212

Journal: Journal of Intelligent & Fuzzy Systems, vol. 40, no. 3, pp. 5403-5419, 2021