A novel model based on similarity measure and quality function deployment on interval neutrosophic sets for evaluation and selection market segments

Article type: Research Article

Authors: Duong, Truong Thi Thuy^a | Phong, Le Thai^b | Hoi, Le Quoc^c | Thao, Nguyen Xuan^{d; *}

Affiliations: [a] Banking Academy, Vietnam | [b] Foreign Trade University, Vietnam | [c] National Economics University, Vietnam | [d] Faculty of Information Technology – Vietnam National University of Agriculture

Correspondence: [*] Corresponding author. Nguyen Xuan Thao, E-mail: nxthao@vnua.edu.vn.

Abstract: The Quality Function Deployment (QFD) problem is an effective tool for translating the customer’s voice into product characteristics, which reduces production costs and improves customer satisfaction. The purpose of this paper is to put forward a new similarity measure based on the concept of interval neutrosophic sets and propose a novel decision making model that combines QFD and similarity measure to evaluate and select market segments. The interval neutrosophic set is used to express the importance of criteria WHATs, technical characteristics HOWs, correlations of WHATs and HOWs and the aggregated rating of each market segment.

Keywords: Interval neutrosophic set, decision making, QFD, market segment, similaity measure

DOI: 10.3233/JIFS-191790

Journal: Journal of Intelligent & Fuzzy Systems, vol. 38, no. 4, pp. 5203-5214, 2020