Affiliations: [a] School of Economics, Zhengzhou University of Aeronautics, Zhengzhou, Henan, PRC | [b] College of Business and Economics, Australian National University, Australia
Correspondence:
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Corresponding author. Weijian LI, College of Business and Economics, Australian National University, Australia. E-mail: 258550460@qq.com.
Abstract: The Belt and Road (abbreviated as B&R) creates opportunities for the economy and trade development and the improvement of national relations of the Belt and Road countries. Development of service trade plays an important role in the Belt and Road. Henan Province takes the opportunity of B&R to develop the international service industry and makes some achievements. In the new era of development, analyzing the trade competitiveness of international service in Henan Province under the background of the Belt and Road is of great significance to help Henan Province recognize its own strengths and weaknesses in service trade development and make targeted improvements. Studies have shown that the share of international market, revealed, advantages of comparative competitiveness trade and service trade openness of service trade in Henan Province under the background of the Belt and Road are constantly improving, but the overall development level is still low and slow development occurs. We utilize the concept of fuzzy embedded along with Analytic Network Process (ANP) which makes it suitable for managing vagueness of the linguistics information of assessment system. Therefore, in order to further improve the international competitiveness of service trade in Henan Province, it is necessary to optimize the international market share, competitiveness, and degree of openness. Specifically, it is necessary to transform and upgrade the traditional service trade industry, continue to expand the breadth and depth of service trade openness, strengthen the talent team building to improve the quality of employees, and promote the brand construction of service industry to enhance the industry’s development potential.
Keywords: The belt and road, henan province, service trade, international
competitiveness, fuzzy, analytic network process (ANP)
