Affiliations: [a] School of Economics and Management, Lanzhou University of Technology, Lanzhou, Gansu, China
| [b] School of Management, Chongqing Institute of Engineering, Chongqing, China
Correspondence:
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Corresponding author. Yingji Li, School of Management, Chongqing Institute of Engineering, Chongqing, China. E-mail: lyj.123@163.com.
Abstract: In recent years, Internet finance has developed rapidly in China, and has attracted more and more attention. With the rise of a variety of online payment, the development of traditional commercial banks has been seriously hindered, a large number of customer resources have been lost and reduced customer loyalty. Therefore, this paper studies how to improve customer loyalty in the context of Internet Finance and multimedia technology. First of all, based on multimedia technology and fuzzy concept, this paper designs and implements the bank customer management system based on multimedia technology and fuzzy concept; secondly, it constructs the corresponding evaluation index system, and designs the relevant functions of the system according to the specific needs of customers; finally, the system is implemented by using spring open-source framework system, web, JSP, EAI and database technology. In the test phase, in order to test the performance of the designed customer management system, this paper constructs a test system. Through the customer experience of using the system and the performance of the new and old management system for comparative analysis of satisfaction, analysis of the advantages of this management system.
Keywords: Multimedia, internet finance, customer loyalty
