Abstract: With the high speed developing technologies of artificial intelligence technology and Internet multimedia, the environment of social public opinion tends to be complex, which puts forward new challenges to the ideological and political education (IPE) of colleges and universities (IPECU) as well as the innovation and entrepreneurship education (IEE) of college students. Under the platform of artificial intelligence and multimedia teaching, the integration of IPE and IEE of college students should be adjusted appropriately according to the actual situation. The goal, content and mode of college students’ IEE and IPE have natural commonality under the platform of artificial intelligence and multimedia teaching, and they promote and influence each other. This paper is to further explore the integration strategy of artificial intelligence and multimedia teaching in IPECU of entrepreneurship education through the analysis of the existing problems and causes in colleges and universities. The author summarizes the core coupling of the current situation of IPECU in entrepreneurship education, as well as the influencing factors of the external environment, and puts forward the corresponding countermeasures.
