Affiliations: [a] College of Economics and Management, East China Jiaotong University, Nanchang, China
| [b] College of Information Management, Jiangxi University of Finance and Economics, Nanchang, China
| [c] College of Modern Economics and Management, Jiangxi University of Finance and Economics, Nanchang, China
Correspondence:
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Corresponding author. Kui Yi, College of Economics and Management, East China Jiaotong University, Nanchang, China. Tel.: 0086186 7919 8035; E-mail: 455986143@qq.com.
Abstract: With the development of science and technology, as well as the improvement of living standards, the calculation of social benefit evaluation has been considered as one of the key points for Chinese film and TV enterprises to achieve a sustainable development in the future. The exploration of seeking improvement paths through actively responding to changes in consumer demands and improving social benefits, as well as applying calculation and analysis of evaluation weights, has attracted widespread attention from the academic community. Based on the fuzzy comprehensive evaluation method, this paper applied the concept of fuzzy computing, and conducted a weighted analysis of the social benefits of Chinese film and TV enterprises through questionnaire and analysis of large sample survey data. Accordingly, it proposed the countermeasures for Chinese film and TV enterprises to achieve innovative development in the future.
Keywords: Fuzzy comprehensive evaluation, film and TV enterprises, benefit evaluation, weight calculation
