Affiliations: [a]
University of Craiova, Faculty of Economics and Business Administration, Craiova, Romania
| [b]
University of Craiova, Faculty of Automation, Computers and Electronics, Craiova, Romania
| [c]
University of Novi Sad, Faculty of Sciences, Novi Sad, Serbia
| [d]
Frankfurt University of Applied Sciences, Frankfurt am Main, Germany
Correspondence:
[*]
Corresponding author. Costin Bădică, University of Craiova, Faculty of Automation, Computers and Electronics, Decebal 107, 200440, Craiova, Romania. E-mail: costin.badica@software.ucv.ro.
Abstract: We analyze intermediation business processes that enable companies to use multiple distribution channels for expanding their market horizon of potential customers that are interested in purchasing their products and/or services. These distribution channels are represented by sequences of intermediation transactions supported by usually self-interested middle-agents that enable the connection of the providers with the end costumers. We propose a new formal model of network-structured intermediation business processes represented as Directed-Acyclic-Graphs. Using this model we obtained sound theoretical results of collectively profitable intermediation transactions. This paves the way for further proposal of optimal pricing strategies of the participating agents in semi-competitive environments.
