Affiliations: School of Business, Central South University, Changsha Hunan, PR China
Correspondence:
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Corresponding author. Yanju Zhou, School of Business, Central South University, Changsha Hunan 410083, PR China. E-mail: zyj4258@sina.com.
Abstract: For the acquisition of user behavior preference in social network, usually a data mining will be conducted on the nearest neighborhood users or latestprojects based on the user’s historical behavior data, so as to find similar behaviorrelationship for quantitative analysis; it can also focus on the awareness on the user-related context information based on cognitive psychology, so as to find its internal links forthe potential mining. However, these methods ignore the intrinsic link between the browsing behavior and the preferred topics in the user link connection, resulting in the limited precision and accuracy of the preference acquisition. Inspired by the theory of complex network link prediction and the topic model, anacquisition method for users’ browsing behavior preference was proposed in this paper. In the multi-dimensional network link environment, by measuring the importance of the node via network centrality and search the social network link via setting the similarity threshold, the real-time multi-link information and the big data about users’ browsing under each link were acquired, then the data were filteredand cleaned by using adjustable parameters. On this basis, according to the least squares criterion the data underwent a fusion and were used to construct a data node distribution model for user browsing behavior, then the frequent feature items of user browsing behavior preference were extracted. Based on the extracted feature terms, the variational Bayes approximation reasoning method was used to construct the preference topic model. Finally, the hierarchical VSM model representation method was used to establish the preference acquisition model of user browsing behavior, and the model was updated in real time by user feedback processing mechanism. The experimental results on the real data set showed that the link search method and the preference topic model provided by this paper are accurate and efficient. Compared with the classical cooperative filtering method and the context-awareness method, the precision, accuracy and effectiveness of the preference acquisition model provided this paper are significantly improved, and its adaptability has been significantly strengthened.
Keywords: Social network link, topic model, user browsing behavior, preference
acquisition
