Model for evaluating the enterprise marketing capability with picture fuzzy information

Article type: Research Article

Authors: Li, Dong-Xin^a | Dong, Hui^b | Jin, Xue^{c; *}

Affiliations: [a] School of Economics and Management, Qingdao University of Science & Technology, Qingdao, Shandong, China | [b] School of Business, Liaocheng University, Liaocheng, Shandong, China | [c] School of Economics, Ocean University of China, Qingdao, Shandong, China

Correspondence: [*] Corresponding author. Xue Jin, School of Economics, Ocean University of China, Qingdao, Shandong 266100, China. Tel./Fax: +86-0532-66782085; E-mail: zgjinxue@163.com.

Abstract: In this paper, we investigate the multiple attribute decision making problems with picture fuzzy information. Then, we utilize induced OWA (IOWA) operator to develop picture fuzzy induced OWA (PFIOWA) operators. The prominent characteristic of this proposed operator are studied. Then, we have utilized the PFIOWA to develop an approach to solve the picture fuzzy multiple attribute decision making problems. Finally, a practical example for evaluating the enterprise marketing capability is given to verify the developed approach and to demonstrate its practicality and effectiveness.

Keywords: Multiple attribute decision making, picture fuzzy set, picture fuzzy ordered weighted average (PFOWA) operator, picture fuzzy induced OWA (PFIOWA) operators, enterprise marketing capability

DOI: 10.3233/JIFS-161741

Journal: Journal of Intelligent & Fuzzy Systems, vol. 33, no. 6, pp. 3255-3263, 2017