GOVERNANCE, PUBLIC ACTIONS, AND POPULAR VALIDATION AS CULTURAL
INTEGRATION STRATEGIES AIMED AT LOCAL DEVELOPMENT: THE CASES OF THE CITIES OF
CUBATÃO AND JAGUARIÚNA IN THE STATE OF SÃO PAULO, BRAZIL
Affiliations: Department of Water Resources, School of Civil
Engineering, Architecture, and Urbanism, State University of Campinas,
Campinas, SP, Brazil | FAH - Adventist College of Hortolandia, CES, Hortolandia, SP, Brazil
Abstract: This article focuses on two strategies that when coordinated, can
assist in the rehabilitation and the reintegration of a public heritage at risk
of extinction; its formation, dismantling, and recovery processes. It addresses
the interaction of social, political, and economic variables, involved in the
recovery process of a cultural legacy, and its return to the community as a
public asset. It also analyzes the government's actions as the intervening
statutory agent for its maintenance, preservation, and conservation. In
addition to ways of employing both the significance, and the importance of this
recovered heritage as a material symbol for the improvement of the population's
self-esteem and quality of life.
Keywords: cultural integration strategies, governance, public actions
