Evaluation and guidance of university network public opinion environment based on fuzzy evaluation method

Article type: Research Article

Authors: Zhang, Shunli

Affiliations: School of Marxism, Jiaozuo University, Jiaozuo, China | E-mail: shunli_zhang@outlook.com

Correspondence: [*] Corresponding author: School of Marxism, Jiaozuo University, Jiaozuo, China. E-mail: shunli_zhang@outlook.com.

Abstract: Under the influence of the Internet and social media, the network public opinion environment in colleges and universities has become a key factor in shaping campus culture and maintaining a harmonious society. The purpose of this study is to build a network public opinion evaluation model suitable for university environment through fuzzy evaluation method, and design an effective network public opinion guidance strategy based on this model. The results show that the fuzzy evaluation method can effectively deal with the uncertainty in the network public opinion environment and improve the accuracy and credibility of the evaluation. The guidance strategy based on the evaluation results is helpful to improve the network public opinion environment and promote its healthy development.

Keywords: College network public opinion, fuzzy evaluation method, evaluation model, network public opinion guidance strategy, network public opinion environment

DOI: 10.3233/JCM-247511

Journal: Journal of Computational Methods in Sciences and Engineering, vol. 24, no. 4-5, pp. 2763-2779, 2024