Affiliations: College of Hotel Management, Qingdao Vocational and Technical College of Hotel Management, Qingdao, Shandong, China
Correspondence:
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Corresponding author: Qianzi Guo, College of Hotel Management, Qingdao Vocational and Technical College of Hotel Management, Qingdao 266100, Shandong, China. E-mail: 15954823329@163.com.
Abstract: This study delves into the intricacies of booking behaviors, focusing on the preference for tropical coastal cities during colder seasons, given the burgeoning need for personalized and intelligent travel recommendations in the modern tourism landscape. Traditional booking systems, with their static algorithms, have often neglected the dynamic interplay of environmental factors and user preferences, necessitating an evolution towards more sophisticated, adaptive models. To address this, the research employed advanced machine learning and artificial intelligence techniques, amalgamating data from diverse sources like major tourism websites, hotel platforms, and social media. The methodology involved meticulous data preprocessing to ensure data quality and depth, followed by the implementation of deep learning models and time series analysis, which were instrumental in deciphering complex patterns and offering predictive insights. This comprehensive approach facilitated the integration of various environmental factors such as weather conditions and temporal events, enabling the system to craft hyper-personalized recommendations that resonate with user preferences and environmental nuances. The findings were illuminating, unveiling a significant inverse relationship between temperature and bookings and highlighting the influential role of temporal events in driving bookings. The advanced predictive models showcased commendable accuracy, underscoring the transformative potential of such intelligent systems in enhancing user experiences and engagement in the tourism sector. These insights pave the way for the development of innovative strategies that can significantly elevate user satisfaction and industry growth. The study concludes that the integration of machine learning and AI in booking systems can revolutionize the tourism industry by offering unprecedented levels of personalization and adaptability, catering to the diverse and evolving needs of modern travelers.
Keywords: Intelligent booking systems, machine learning, user preferences, environmental factors, travel behavior, personalization, deep learning, tourism industry
